5 Important Trends of 2018
1. Smartphones are Never Leaving Us
People access internet mostly through their mobile phones. So, every domain creator should have sites that are compatible with smartphones or they may face a backlash from Google.
2. Prioritization of your User
You do not want people to be confused when they are using your site. So, the User Interface should always be easy in all spheres like navigation, readability, and compatibility. People should understand your site and they should be able to use in all device irrespective of screen size or resolution. Google is paying key attention to User Ease of a website.
3. Get acquainted with A.M.P
Many domain owners are yet to know about AMP. But it is an open source application that is useful both for the user and the domain owner. It helps you in instant access to a content that was originally meant for the mobile platform.
4. Every Business Should Register for Local Search
Local Search helps to make a business visible in the world of Smartphone users. They can easily look at the local search and find your shop and business. In the modern world business without local search may lose their customers.
5. Quality should be put over Quantity
Keywords and SEO are tools that domain owners use to make their website visible to Google. But they often forget about the quality of the content. These days Google is also paying attention to content quality and devaluing sites that lack in that sphere.